The Roast of Johnny de Mol

We wanted to portray Johnny de Mol as a modern times Jesus Christ. As the prodigal son of media god John de Mol, we set out to ridicule their monopoly in the media world by creating a look and feel for the media gods' religion.

Opening Titles

The opening titles are a hommage to the incredible animation style of Terry Gilliam in Life of Brian (Monty Python). In this style, we cross over several stories of the bible with the life of Johnny de Mol.


In all digital and print assets, we've incorporated the test pattern (testbeeld) in a stained glass look. This is a subtle play towards the religion of the media gods and immediately sets us in a church setting where the crucifixion of Johnny will take place.

Creative Team

Arjen Noordeman - Creative Director
Judith Peters - VP Marketing & Products
Anouk Janssen - Project Manager
Jorge Fröberg - Art Director, Motion Graphic Design
Camie Roos - Graphic Design
Jacob Heidstra - Graphic Design
Csaba Molnar - 3D Motion Graphic Design
Pim Hendriksen - Key-Art/Photo Retouching
Hofkapellmeister - Sound Design